YouTube is one of the most popular online video websites in the world. The website is one of the most visited websites on the internet.
Since the day of its foundation the YouTube has been facing the problem of copyright infringement. The most concerned were the companies who own the film studios and music studios. When the criticism regarding copyright infringement starting to rise YouTube responded by introducing some tools.The two articles reviewed in this paper discuss the copyright infringement issues regarding YouTube, but one gives the detail of the reaction of media companies against YouTube, while the other explains the response of YouTube on the rising criticism regarding copyright violation. The first article is by Seth Sutel, Viacom asks YouTube to remove over 100,000 unauthorized video clips, Associated Press, February 2, 2007. The second article is by Michael Liedtke, YouTube unveils anti-piracy protection, and Owners of copyrighted material can block their material from displaying, Associated Press, October 15, 2007.Summary of Article 1: In this article Seth Sutel (2007) has given the detail account of the famous media company Viacom’s demand to YouTube to remove more than 100,000 thousand unauthorized clips. Viacom has made allegation that YouTube is unwilling to come to a fair market agreement and has failed to provide filtering tools to control unauthorized video.
(Sutel 1) The author further pointed out the fact that YouTube is quite immune to legal issues as long as it responds accordingly to removal requests from the owners.The author also mentioned some other removal requests and concerns from other major media companies and groups like Japan Society for Rights of Authors, Composers and Publishers. On the other hand, some other companies ended up in making deal with YouTube.
(Sutel 1) Review of Article 1: In this news article the author has given the proof of concern from major media companies and studios about YouTube’s lack of interest or ability to curb copyright infringement.Since copyright infringement and violation is a major issue on the Internet, companies like Viacom perceive the popularity of websites like YouTube as a threat to their core business competencies and competitive advantage. The article certainly describes the concern and anger among these media companies. Viacom and other media companies do not want their products to be available to the people free of cost. They want their share or want it to be pulled back from YouTube.But notably the article also gives us the view that these companies mostly do not want to engage in a legal war with YouTube, primarily because they see YouTube as a great business opportunity and an emerging platform to sell their videos, secondarily because YouTube’s parent company Google Inc. is a very resourceful company and any legal battle with it will tarnish the companies resources and will destroy all the business opportunities with Google in the future. Because of the above-mentioned factors the author has clearly mentioned that most companies wanted to reach to a deal with YouTube in this regard.
That’s the main reason why Viacom did not filed a lawsuit against YouTube or Google. In this article, which is basically a news article from Associated Press, Sutel (2007) describes the dilemma the media companies face with the new emerging technologies. Sutel (2007) has given us the picture of the difficult time when Internet and its related technologies has made the illegal distribution of copyrighted media so easy that it has become extremely difficult for the media companies to save their assets from being pirated.On the other hand the article also gives us the how the media companies despited being felt threatened by Internet companies perceive this as a new opportunity and want to strike a deal with them to get their proper share. Summary of Article 2: In this article Michael Liedtke (2007) has described how YouTube has responded to the concerns of Media Company regarding copyright infringement and the uploading of illegal videos. In order to curb the piracy problem the company developed a set of filtering tools, which will enable the owners of copyrighted content to filter them and remove them from YouTube.The company’s lack of copyright protection had already compelled Viacom to sue YouTube for $1 billion.
The frustration of media companies has been soaring because of the increasing traffic of illegal and pirated content on YouTube. Most critics have blamed YouTube for turning a blind eye to increasing piracy in order to make itself more appealing for users. With the help of Google its new parent company YouTube has finally developed tools to flag copyrighted videos. Though the development is still in early stage, it will also require the cooperation of media companies in order to check illegal and pirated content.
According to a product manager of the company there is no way the company can check illegal content otherwise, though critics have long rejected this excuse. Though only two participants of the test were identified the filtering tools 18 copyright violations in a 10 day limited test. Critique of Article 2: In this article Liedtke (2007) has given a detailed picture of the dilemma YouTube and all the major Music and Video Studios were facing. The increasing success of YouTube has led to a large number of pirated music and videos uploaded on the website.
The increasing frustration and concern among the major media companies led to legal battle between YouTube and them, like in the case of Viacom. Moreover critics of YouTube has started blaming the website as a hub of pirated content and deliberately keeping a blind a eye on it in order to gain popularity and increase its user base. The mounting pressure and increasing prospect of future lawsuits against YouTube compelled the company to respond swiftly and develop some filtering tools.The article describes how YouTube with the help of its parent company Google developed filtering tools which would enable the owners of copyrighted content to remove their content from the website. The article further describes the inability of YouTube to devise a filtering tool, which would detect pirated content on its own, without requiring the help from the content providers. The article also gives comments of critics who reject the excuse that YouTube can only filter content when the owners cooperate.
This article also clearly depicts the problems, which rose from the dot-com boom.Internet and World Wide Web have made it extremely easy for people to share information. The problem is that many users have a certain disregard to intellectual property rights and they have no shame on copying or distributing pirated media and videos over the Internet.
Unfortunately YouTube had provided them a platform they have only dreamed of before. This is the main reason YouTube has been compelled to develop filtering content tools. Comparison of Articles: Both articles speak about the problems, which rose because of the success of YouTube.The increasing popularity led to the concern of media companies and they were forced to initially ask YouTube to remove their content or make deal with the company to share it. The first article depicts the angry voices of media companies regarding the copyright violation on YouTube. The second article gives us the detail of YouTube’s response to these voices raised against pirated content uploaded on the company’s website.
Thus each article gives us only one side of the picture of the whole problem i. e. complain from the media companies and the response of YouTube in compliance of copyright laws.
Conclusion:The increasing popularity and the initial loose control of YouTube on the content uploading led to concern and frustration among the major media companies in the world. In response to complain of media companies YouTube with the help of Google develop filtering tools. The two above-mentioned articles explain both the issues.Works CitedLiedtke, Michael. “YouTube unveils filtering tools for protecting copyrighted video. ” Associated press financial wire.
October 15, 2007 Sutel, Seth. “Viacom asks YouTube to remove over 100,000 unauthorized video clips”. Associated press financial wire March 2, 2007