Fourth Generation

The development of video game console continues advancing in terms of bits and features.

The fourth generation was marked by the coming of new developer, Sega. Its product, Sega’s Master System, was obvious to challenge the market leader at that time – Nintendo. Unfortunately, the first generation of Sega console did not force Nintendo to step down since Sega was failed to gain significant market share in the USA and in other parts of the world. The only successful story of Sega was at PAL territories like Brazil.Realizing the failure, Sega obtained significant market share by launching the next-generation console, the Sega Mega Drive that launched in October 1988 in Japan and immediately in the USA/Europe in September 1989.

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In 1992, in order to put aside Super Nintendo Entertainment System from the competition, Sega becomes pioneer in using CD as storage media intead of game cartridge. The benefit of using CD than cartridge is CD has much larger stirage capabilities that can be equipped with enriched graphics superior so that Sega can use full motion video actors as the character in their games.Although at the beginning, Sega CD seemed to have bright future, it turned out that Sega decides to leave the hardware business. Analysts of video games industry revealed that the launch of Sega CD was considered as big misstep and blunders for two reasons. First was the failing of the part of the technology in which as a new storage media, at that time, many consumers were still unsure how to use CD in addition to high prices of CD.

Second was the fail of Sega’s marketing research department that did not recognize the main factors of consumers’ consideration (Gamingredients ; Playphoria, 2005). Like Atari and Nintendo that successfully hit the market by developing attractive games, in the fifth generation was also marked by the coming of well-recognized games like Iron Soldier (Atari Jaguar), Gex (3DO), Donkey Kong Country 3 (SNES), Virtua Racing (Sega Genesis). While Atari Jaguar and 3DO were known to be more powerful than NES and Sega Genesis, the new developers and products start hit the market.

The well-recognized ones were Sony’s PlayStation, Sega’s Saturn, and Nintendo’s Nintendo 64. The feature of the fifth generation was equipped with Compact Disc (CDs) as the cartridge, replacing the old type of cartridge that used at Atari and Nintendo 64. In the sixth generation, the market experienced the advancement of consoles in terms of bits and again, the games. In the generation, it was sommon to find that console developers perform partnership with contents/games developer to hit the market.

Sony’s PlayStation 2, for example, was the next generation to their first console, PlayStation. Meanwhile, competitors like Nintendo also launched Nintendo’s GameCube and Microsoft’s Xbox was the first Microsoft’s first videogame console. The seventh generation is marked by the introduction of powerful game machines like Microsoft’s Xbox 360, which released on November 22, 2005, Sony’s PlayStation 3 that lauched at November 11, 2006 in Japan, and Nintendo’s Wii that launched on November 19, 2006 at in North America.Source: www.time.com