Initially the company was called Toyoda from the owner’s surname, Kiichira Toyoda but in 1936 it conducted a public opinion competition in view of designing a new logo and it was here that Toyota emanated. Toyota has managed to grow both laterally and vertically in the murky automobiles industry despite stiff competition from the European rivals like BMW, Mercedes Benz among others. This is a result of aggressive production and marketing procedures and philosophies that help to enhance sustainable development as we will see later in this paper (http://www.toyota. co. jp/en/history/index. html ). Toyota as a sustainable development corporation/green.
The history of Toyota as vividly narrated above dates back to early 1930s and yet the corporation has not loosed the economic niche it carved its self a niche since then despite many odds along the way. It is the idea of sustainability that has helped Toyota all these years according to their chief executive van Someren.This is indeed a suitable case study of sustainability in practice and therefore my choosing of Toyota among the five companies given on the instructional part of this paper was indeed fundamental. From the mouth of van Someren Toyota embraced a worthwhile philosophy called just-in-time that provided for little but multiple ventures in new areas of production. It incorporates other smaller non technological inventions and principles like quality improvement, and employees training and motivation.E. g.
they always asked their customers on their family plans so as to get the glimpse on future customer trends in the purchase of automobiles. The other very strong factor to Toyotas sustainable development is the idea of making ecocars, which caught Toyotas western rivals unaware and it served the other important purpose of going the friendly environment way. This was fulfilled one of their long term goals and at the same time it was strategic in edging out their rivals in technological advancements arena. This also underscores the fact that Toyota is indeed a green enterprise.Van someren says that one of the earliest secrets Toyota had mind was sustainability development if it was to command a share in the automobile industry, and this they achieved on their launching of their first hybrid car. At this rate, Toyota now managed to leave the western rivals’ way behind (http://www. nyenrode.
nl/businesstopics/sustainability/Pages/KeytoToyota’ssuccess. aspx,). The above sustainability endeavors have helped Toyota to considerably cut down costs of production as economies of large scale has been experienced.
Therefore quality, variety, and competitive offers to customers have also been witnessed.Such combination is in itself unique in the automobile industry and it serves to increase the company’s volume of sales while building a strong customer confidence and trust. The choice of Toyota over the other four companies. The choice of Toyota was purely out of merit, as briefly hinted above Toyota relay exemplifies sustainability development processes and hence its choice. Firstly the wide geographical coverage it enjoys helps it to be a sustainable development minded company. Secondly the range of its appealing products makes it to command a wide customer base.Thirdly, Toyota is a real green enterprise, its environmentally friendly policies are factor in its practical choosing and then lastly its main managerial philosophy, just –in- time is one of the best a company of its complexity can adopt, western rivals tried to copy it but they were unable to succeed. From this case study of Toyota on sustainability development, it can be deduced that the best economic strategy that can make a company or even a country to gain an upper hand over its rivals is none other than sustainability development.
In today’s economic context, no one can afford to be left behind or else the competitive world of business will render him or her obsolete.References:More about sustainability, available at; http://www. sustainablemeasures. com/, accessed on September 2008 More about Toyota success, available at; http://www.
nyenrode. nl/businesstopics/sustainability/Pages/KeytoToyota’ssuccess. aspx,, accessed on September 2008 More on Toyotas history, available at; http://www. toyota. co. jp/en/history/index. html ,accessed on September 2008 More on sustainability, available at; http;//learningforsustainability. net/susdev/ ,accessed on September 2008