Definition: “Concealed appeal to consumers’ unconscious awareness to buy product” (Subliminal Advertising, n. d. ) Subliminal Advertising as it is clear from the above definition, is an art of selling your product in such a way that the customer is willing to buy it due to the psychological affect he/she has on the brain by advertising subliminally. Before going into core literature of this topic let’s understand the words subliminal and advertising separately, and then we will study the term ‘Subliminal Advertising’, its meaning, purpose, benefits and importance etc What does subliminal stand for?The word ‘subliminal’ stand for a situation, where some message or feeling arises in human brain, which is beyond the entrance of his/her consciousness. Although these signals or messages are not so clear to the person but they have a strong affect psychologically. (Webster Dictionary, n. d. ) What does Advertising stand for? Advertising is a paid way of publicizing a product, and conveying your message to the customers so as to capture the market and to attract buyers.
(Mongooseatlantic, n. d). Advertising in today’s time is as essential as to maintain the quality of product.To enhance the profit attractive and interactive advertisements are a must. Subliminal Advertising: If we combine ‘Subliminal’ and ‘Advertising’ together we get a term ‘Subliminal Advertising’. Subliminal Advertising as mentioned earlier in this paper is an artistic way of controlling human psychology towards any product which is being advertised. It do not come in front clearly but affect the mind psychologically. What actually makes an ad work is how it looks? Advertisements needs attention, look, and understanding otherwise their purpose will never be achieved.
Giving a look to anything creates a communication between you and the object. It involves emotional feelings and senses. Advertisements which involve interactive images, either placed on magazine covers, TV channels or newspapers can be divided into five categories: • Pictures which do not involve any person.
• Such pictures which do not portray a person but his/her past or near future are highlighted by some ideas. • A picture in which any person is portrayed giving a look at something but not the viewer, and posing like the viewer is not noticed looking towards that.• Pictures of a human posing in such a way like looking at you and you are ware of it. • Pictures of a human looking behind, without making you conscious of it.
(Subliminal faces—what’s with all those faces, n. d. ) Besides theses factors, advertisements hold another important component; which is fantasy. This component works to attract those viewers who keep fantasies as part of their thinking and imagination.
Let’s take a magazine example which contains a subliminal advertisement. An ad in a magazine affect in a number of ways on human brain in a very short span of time within a glimpse.(Mirror of the Psyche, n. d.
). Consider the picture below designed for a subliminal advertisement: (Mirror of the Psyche, n. d. ) The advertisement above consists of three parts where every part is representing a point: 1. The first part is verbal 2. The second part is visual 3. The third part is symbolic Now describing each part in detail: The Verbal Part: The first part consists of literature, showing so many words.
These words as written ‘The thunder is still there’ give a clue to the visual part of the advertisement. The Visual part:The visual part of this advertisement displays a woman, well-dressed standing with a style besides a luxury car. Although red is not considered as a color for luxury cars but still in advertisement world it is said that red color attracts women a lot that is why it is used here.
(Mirror of the Psyche, n. d. ) The Symbolic part: The symbolic part in this subliminal advertisement is the reflection of the car. The reflection is of the old car. If we take in-depth view of the picture, it shows that the old car is not appealing red in color.The woman standing along the car is also not posing just standing normally on contrary the new sporty thunderbird for which the advertisement is made, is attractive red in color, the woman is standing giving a pose which add a bit modification and representation of being fresh and latest.
(Mirror of the Psyche, n. d. ) From all the above discussion and explanation done for a particular add of a new thunderbird car as taken for example, one thing is now so clear that subliminal advertisement as compare to a normal advertisement are so artistic as well as interactive.Subliminal Advertisements guide us towards their objective: Many a times it happens that in advertisements, we see a person, man or woman looking or pointing something or some other person around him/her. This pointed person or thing is actually the objective or theme of the advertisement what the advertiser want us to notice or see.
The direction of looking something counts a lot. If that pointing is not done in the advertisement, may be the viewer will not be able to notice the actual object and will nit be psychologically convinced to think about that particular piece of image.