ABSTRACT a distinctive fl?vor which reflects one or


human life is improving, they not only need adequate material, but also needs
to be satisfied spiritually as entertainment, recreation and tourism. Therefore
tourism is one of the promising sectors. Vietnam tourism industry was born
later than other countries in the world but its role is undeniable. Tourism is
a clean industry, bringing large income GDP for the economy, tackling
unemployment for thousands of workers, contributing to spre?d the im?ge of Vietnam to the world. Moreover, Vietnam has a
thous?nd-year history, with
an originally tradition?l
culture, rich v?riety of
relics, l?ndsc?pes and m?ny other tourism resources, which are serious
attraction for tourists. During these past years, along with the renovation of
the country, Vietnam Tourism gradually had been developed. “Vietnam is ? tourist’s p?radise, ?nd I believe th?t it is the best tr?vel
destin?tion in the world
tod?y. The country is a m?gical mix of natural, cultural,
and historical delights that appeals to emerging new travelers who seek more
than the usual replication of their own culture in a far-off land”.
The research of tourism becomes urgent because it helps people to have a
complete and accurate look at travel in Vietnam. This article will outline the
current situation of the tourism industry in Vietnam and offer solutions to
help Vietnam’s tourism achieved new achievements, overcome limitations, quickly
develop the tourism to reach its true potential and rapidly integrate into the
tourism of the regional and the world.


of all is Vietnam food culture. Vietnamese cuisine encomp?sses the foods and bever?ges of Vietnam, and features a
combination of five fundamental tastes in the overall meal1.
E?ch Vietnamese dish has a
distinctive fl?vor which
reflects one or more of these elements. Tr?ditional Vietnamese cooking is greatly ?dmired for its fresh
ingredients, minimal use of d?iry
and oil, complementary textures, and reli?nce on herbs and veget?bles. With the bal?nce
between fresh herbs and meats and a selective use of spices to re?ch a fine t?ste, Vietnamese food is
considered one of the he?lthiest
cuisines worldwide 2.
Next, in Vietnam, there are numerous activities for ?dventure tourism which is a type of niche tourism
involving explor?tion or
travel to remote are?s,
where the tr?veler should
expect the unexpected. For example, Sapa, one of the most f?mous places for tours and holid?ys in Vietnam, has been
well-known as a gre?t
destination for trekking tours. It is loc?ted in ?
height of 1500 meters comp?red
to se?  level gre?t and h?s
a wonderful mount?in r?nge called Hoang Lien Son which
consists of Fanxipan Mountain, 3,143 meters height , the highest one in Vietnam3.
Sapa privilege is a gre?t
choice for ?dventure and
trekking tours bec?use of
perfect we?ther and clim?te. With its stunning mount?ins, vill?ges and be?utiful Valley which is called Muong Hoa, Sapa
provides some thing for everyone. Thirdly, visiting Vietn?m, tourist can enjoy and rel?x nearby a se?. Vietnam se? tourism h?s yet to make ? special appe?l to tourists. M?rine tourism is becoming a str?tegic development of the tourism
industry to t?ke advant?ge of the l?ndscape and ecology of co?stal areas. With ? coastline of over 3,000 kilometers,
thousands of large and sm?ll
islands, ? series of white
s?ndy beaches, blue water
co?stline are favor?ble conditions for Vietn?m’s sea tourism development. Be?ches, bays of Vietnam tr?velers worldwide known ?s Ha long Bay, Nha Trang or D? Nang – My Khe be?ch was voted by Forbes M?gazine as one of the most ch?rming beaches 6 planets ?re saying the pull of the se? to Vietn?m for domestic and foreign tourists. Along
the coast of Vietn?m has ?bout 125 beaches f?vorable for the development of
tourism. Last but not le?st,
culture and history is a ?ttractive
product of tourism in Vietnam. The history of Vietnam m?y be unf?miliar
for most visitors, with the exception of Vietnam w?r period. Vietnamese people, however, h?ve a lot of re?sons to be proud of their
historic?l heritage.
Vietnamese ?re, in f?ct, one of the most ?ncient civilizations in Asia.
Did you know th?t the first
Vietnamese kingdom w?s
founded ne?rly five thous?nd years before Vietnam war h?ppened? Ao dai – the tr?ditional costume of Vietnam Ao
Dai w?s once worn by both
genders but tod?y it is
worn mainly by fem?les,
except for cert?in import?nt traditional culture-related
occ?sions where some men do
we?r it. Ao Dai consists of
? long gown with ? slit on both sides, worn over
cotton or silk trousers 4.
These are 5 vital elements which make the tourism of Vietnam memorable.

. For the first
time, Vietnam is in the list of countries which have fastest tourism growth in
the world. Vietnam is ranked No. 6 in 10 destinations with the fastest growth
rates in the world by World Tourism Organization and ranked first in Asian of
this speed5
. This is just one of many honors and awards among the world of tourism in
Vietnam in the past year. This shows that Vietnam’s tourism brand is
increasingly positioning in the international arena. Actually, Vietnam has
gradually changed through nearly 3 decades to achieves these titles as today.
Firstly, government policy innovation, deep integration has created conditions
for tourism development and the result of the propagation and promotion of
tourism products of Vietnam. Besides, a lot of places were recorded as a world
cultural heritage by many world organizations such as the UNESCO and spread out
their reputations all over the world. In addition, Vietnam is a well-known
destin?tion ?mong budget tr?vellers. Though the price is
climbing monthly ?t a d?unting rate, it is still much che?per than tr?velling in other continents.
There is ?lmost every price
for every w?llet: a 5 star
resort in Da Nang will cost you ?n
equiv?lent ?mount to a 3 st?r hotel ne?r JFK airport. For lower end m?rket, there ?re ? plenty of hostels and guest-houses in most cities.
Food costs even lower and street foods are ?mong the best in the world. Th?t says, even in biggest metropolit?n ?reas like Hanoi or Ho Chi Minh City, you c?n get by a d?y with $15. Finally, ?fter a series of terrorist
attacks across the country like the US, Indonesia, safety is the top choice for
the tourist destination of tourists. Vietnam which has a stable political
situation as well as good security has helped ensure more secure for travelers
to Vietnam.

the positive aspects of the current tourism industry, it still exist many
shortcomings. The most easily noticed bad point in Vietnam’s tourism that the
quality of tourism products is not high, abundant, unique and bring cultural
identity of Vietnam. Many resorts are not untapped and invest properly.
Promoting tourism abroad is limited, professionalism is not high, not enough
information provided to tourists and investors. Planning, investment in
infrastructure and investment in tourist areas are unclear. Many investors are
small, spread, asynchronous which can not make up the overall effect.
Dilapidated vehicles, bad roads lead to traffic jams and waste a lot of time.
Food hygiene is not guaranteed. Environment pollution is alarming. The majority
of tourists come to visit once and then not come back. Another cause also due
to the quality of labor in the tourism industry is still poor and extremely bad
service. The organizations and management in tourism are unstable. Staffs in
travel industry do not have enormous amount of knowledge thus they make many
flaws. Experience in the tourism industry is not large. Facilities compared to
some neighbor countries are obviously lower. Therefore, these things

need to be invested to develop towards modernization and professionalism.
Tourism infrastructure, including transport systems, hotels, landmarks,… Poor
infrastructure caused international tourists uncomfortable when they are in
Vietnam. Along with the traffic congestion, traffic speed regulation which is
not justified on several travel routes makes competitiveness index of
infrastructure in Vietnam low. Thus Vietnam needs to prioritize the development
of infrastructure for tourism. The volume of investment in tourism must be
reasonable and long term. Raising capital from both foreign and private
investors. Diversification of tourism products. In addition to the normal forms
of tourism such as sightseeing, learning the culture, history… Vietnam needs to
develop different types of tourism products as shopping, event promotions, type
of service and treatment, care health, beauty. Pushing up the market research,
identifying the key market for each tourism products. Constructing quality
standards of products, tourism services, strengthen inspection and the quality
of monitoring. Diversification of products which aims to the diversity to
stimulate consumer demand of tourists. Strengthening and promoting Vietnam
tourism promotion abroad. Advertise Vietnam tourism to provide tourist
information to visitors on a regular basis. For this, Vietnam needs to learn
skills outside the market demand, tastes of products and services of the
markets in the region and around the world. APEC conference and the event which
Vietnam became WTO member are good opportunities to promote tourism. Increasing
Vietnam’s presence at fairs, conferences, international seminars and holding
many seminars to promote tourism in Vietnam. Hiring professional promoting
companies of foreign to make, build offices, tourist information of Vietnam in
the foreign market. Vietnam also should enhance the quality of training human
resources and the competitiveness of Vietnam tourism sector. Training to
improve the quality of human resources tourism is a decisive pivotal factor for
raising the quality of products and services, enhancing the competitiveness of
tourism, quickly make tourism in Vietnam become a key economic element. Human
resources must be developed in a systematic way in both quantity and quality.
In addition to new training, the training in order to improve the quality of
the existing workforce also needs to be emphasized. Staff’s management and
supervision of tourism must be in-depth training and professional in
qualifications, language skills, informatics and understanding the law. Widely
disseminating is need for Vietnamese people to know about the role and the
benefits of tourism, the tourism development responsibilities of people, how to
behave, communicate with both foreign and local tourists.

analyzing tourism in Vietnam has clarified its position in the tourism industry
implementation, achievements, limitations, causes and solutions that our
country’s tourism industry should pay attention to. Travel Vietnam to catch up
with the general trend of the region and the world to determine the views,
vision, objectives and orientations breakthrough for Vietnam’s tourism sector
in the coming period.


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