DigitalMarketingThe defination of Digital marketing is marketing servicesor products using digital technologiessuch as internet. Also including display advertising, mobile phones, and anyother digital medium. Digital marketing has changed the way brands andbusinesses using technologies for marketing. Digital platform are increasingday by day and people use devices instead of visiting shops. Now a days digitalmarketing are becoming more prevalent and efficient.There are many methods of digital marketing such as searchengine marketing (SME), content marketing, search engine optimization (SEO), contentautomation, campaign marketing, e commerce marketing social media marketing, socialmedia optimization, e-books etc.
Now digital marketing has extended to noninternet channels like mobile phones (SMS and MMS),callback, mobile ringtonesetc.There are various ways that can be used for digitalmarketing to benefit marketing efforts. Digital marketing not only allowsbrands to market their products but also allows support service for thecustomers. Using social media allows brands to receive both positive ornegative feedback from their customers. Now a days it has become very commonfor customers to post feedback through social media sources like blogs andwebsites on their experience with a brand or products.
Customers are like mostto trust other customers experience. A study on Instagram, researcher observedthat Instagram users posted images of food related experience on their socialnetwork, providing free advertisement of their products.Digital marketing activity is growing high acrossthe world .It continues rapidly grow. Digital media helps brands to reach thecustomers to engage their products and services in a personalized way.Digital marketing can be very important in the overallcommunication between the customer and the organization because digitalmarketing can be able be reach to the vast number of potential customers atonce time. Another advantages is that customers are exposed to the product andthe band that is being advertised directly.
The advertisement is easy to accessand it can be accessed any time and any place.Digital marketing is highly depended on internet. Brandstakes great advantages of using internet and technologies in a successful wayto communicate with its clients and allows them to increase the reach of whothey can interact with and how they about going so.The disadvantage of digital marketing is the largeamount of competitive goods and service that are also using the same digitalmarketing strategies. Some companies can be portrayed by customers negatively becausesome customers lack trust on online. Another disadvantages is that a smallgroup or even an individual people can harm image of an established brand.