Digital Shopping for the Modern CustomerRetailers are providing a seamless shopping experience to customers through online shops, mobile devices and digital stores. Yet there are a few features present in online shopping, like ads and a simple checkout which increases sales. It is challenging for retailers to provide the same online experience in a physical store.
How are stores going to provide a better shopping and checkout experience to match the online shopping experience of the modern customer? Read on to find more…Providing online checkout experiences in the modern store.When a customer enters a shopping mall, he finds a huge difference between the shopping experiences of a mall and that of an online store. In a shopping mall, a customer adds his desired products to the trolley and has to stand in a queue for billing.
On a holiday or during festival days the queue is even longer and it takes time for the customer to pay the bill. Here, the concept of a digital store will eliminate the billing queue. Heres how…A customer can just take his desired products and exit the store without going through the pain of standing in a billing queue! The bill amount will be automatically deducted from his online account with the store/shopping mall he bought the products from!The concept of a “Digital shop” will create a fully automated, self-service shopping system.
These kind of Digital shops will be able to detect anything and everything a customer picks up and places in his shopping bag, and will even know if he changes his mind and puts something back. Amazon Go is one example of such a digital shop.Customers can pick up a product from anywhere in the store, there is a possibility of inventory management system getting confused when two customers pick up products in close proximity of each other. In such a situation, if the system is not able to determine which product a customer picked, then the system can use the customer’s past buying history to identify the product more precisely. System is also capable to use data generated from other systems like image analysis.
Image analysis extracts meaningful data from a digital image by using image processing techniques and reduces the list of matching items to a smaller and more accurate list. The weight of the picked up product is also compared with each product in the store. By combining different input data, the system is able to identify a product which matches the customer’s picked up product.Computer Vision is another technique which processes visual information and generates an algorithm based on the data it gathers. Sensor Fusion collects data from different sensors like motion and weight sensors. Combining Computer vision and Sensor Fusion techniques helps to identify situations when a customer reaches a product, picks up a product or places it back after changing his mind.
The personalization of Digital Shop.A Digital shop is equipped with a camera to keep an eye out for shoplifters. Some of those cameras are capable of recording far more than a temporary copy of your image. There are softwares like Eyesee which are used to determine who you are.
This data combined with your past data, determines when you visited the store last time and what you bought. It may also identify how long a customer looked at a particular product and didn’t buy it. The customer can then be messaged later on with relevant offers based on what products they were researching in store. For example, a customer may be looking to buy a particular smart phone and may spend quality time looking at that smartphone in the shop. At the end of the day, that customer will get an email from the shop with a special offer on that same device.
Personalized in store adsSmart Shelves can identify a customer’s basic information. Based on the customer’s past shopping information, Smart Shelves can also analyze which product the customer bought repeatedly. So when that customer visits the shop again, and reaches that particular product he almost bought the last time, an ad can be targeted on that particular product with special offer displayed to close the deal.For example, if a customer buys medicines for diabetes frequently from a particular shop, the shop will identify that customer and provide offers for the medicines he buys. This technique is extremely powerful to increase sales.Smart Shelves can also track products in real time i.e.
which products are taken from store and which product are remaining. Based on this analysis, retailers can fill the stock of products which are going out of stock.A new age of shopping has dawned with digital stores continuously and rapidly changing the shopping experience to suit the demands and needs of the modern customer.
Strategies like on-the-fly, engaging offers and elimination of billing queue are bringing about great changes to the future of your shopping experience. So get ready for new experiences!