Dear Aunt Matilda,How are you this undoubtedly fine day? I sincerely hope you are well – I heard that there has been a bout of influenza in your area, and I do hope that you were not affected in any way. How are my cousins? I haven’t heard from them in some time.
If you would encourage them to write to me, I would be very grateful. I am so interested in how young people are doing these days…By now, you are probably laughing your head off, at me, considering myself old. Were you here, you would have said that I will never get old – or even grow up, for that matter. You would remind me of the ideas that always dwell within my head – the ones I prefer to call “innovative” and you prefer to call “crazy”.
Well, on that account you are right – the ideas have not gone away, and I have a new one to share with you.Before you raise your hands in terror and say, “Oh, no, I am too old for any sort of crazy ideas!” as I am sure is your natural urge to do, I would ask you to read this letter through and consider what I’ve thought up carefully. I have been very careful with this idea – in fact, I worked on it for several months with Jane and Rod. You remember them, right? They were the ones that visited with me when I was passing through your city. You commented how nice they were then, too.Anyway, enough with the memories, and on with the idea. The three of us decided that we were tired of working for someone else.
My boss was always keeping me overtime and never compensated me enough, Rod was severely undervalued, well, you know the drill better than I do. So we started to look for other options out. And one day, Jane had this really bright idea: to start up our own business in the area of gifts. Gifts are luxuries, so they’re always well paid for, and they’re pretty easy to work with, because if you can find a niche that you can fill, be a monopolist in it, and manage to do the PR campaign well, you’ve pretty much got it made.You’re probably shaking your head and thinking, “Silly child, who will let you be a monopolist? The area is probably taken by people older and smarter, and you, as usual, did not bother to look, wrapped in the idea!” I’m very pleased to say that we were smarter this time around, and did our research well. And we got lucky – a real break if I ever saw one.
There really is a monopolist in the area we were looking in. They’re people who do gift baskets for special occasions, both for companies and private individuals. Roderick found them: his company had to order a few gift baskets for Christmas and he was the one to do it.
To our great pleasure, they were horrible: their representative was rude, they were late for a whole half an hour with the delivery, ruining a ceremony, and the work on the baskets themselves was done awfully. In short, just what we need. We asked around the area, and, to our surprise, found that no one has stepped up to replace them thus far.And yet the demand is great: these gift baskets things are coming into vogue in the business world, and private citizens also want them, following fashion. Imagine, some people even order baskets from outside the state so they’re quality ones! Don’t you think it is our duty as good citizens to save these good people their money by opening a gift basket business closer to home?We’ve got just the right crew for it, too. Jane’s a PR specialist, one of the best in her year when she graduated. The only reason she’s so undervalued is that she’s so young – and people can’t see talent if it were shoved under their noses! Rod’s an economist, and he knows his way around the business parts of the city. He’s got contacts all over, and can take care of the financial part better than anyone I know.
As for the baskets themselves, hey, that’s what I’m for, right? I’m not a designer for nothing, and am worth my salt. Besides, it’s hard to do worse than those guys. I’ve seen their work, and my aesthetic sense nearly embodied itself and strangled me.If all goes according to plan, the three of us will be at the core of this operation. We’ll work on two fronts at once: the real world and the virtual world. Rod already has a place that he’s got an eye on: a stationery store that’ll go bankrupt in about a month, according to his calculations.
They’ve got a place in the local business center, which is very productive, because its plaza acts as a crossroads, casual meeting place and watering hole for the local business elite – just the ones who will be interested the most. They were oriented towards the wrong market: more family than business. We’ll do both: thus, we’re bound to succeed. The place costs a lot, but it’ll make us thrice the amount it eats up.We also want to go hand in hand with the times. These days, it means creating a virtual storefront on the Internet.
None of us are very good at the web page business, but I know for a fact that an acquaintance of mine will do all the work for a reduced price – a lot less than he usually takes. So we’ve got no problem with that, as well.Of course, there’s plenty to do. There are people to hire, deliveries to talk over, and materials to order. Initially, this will take us pretty much every penny we’ve got, but we’re willing to risk it, because it will be worth it all.
So, that’s the idea. How do you like it? It won’t make us rich, but it should bring a steady profit for all of us. And here’s the real kicker: you can be a part of it, if you want, too!Just, please, don’t get the stupid idea that we want to get your money in this manner.
I know how tired you are of these idiotic attempts, but the point is that we don’t need to. See, we can start it up in our threesome – we’ve enough to pay off the initial start-up with, all our collective savings counted. However, that means we will be off to a very slow start, carefully considering every coin – because, to be honest, it’ll probably take all of our money. If you help us, however, it will be a lot quicker, and a lot more effective, since we’ll spend the money on advertising – and put the opposition out of business in no time at all! We only need a scant three thousand for it – not more.Consider it a temporary loan – even if we do not succeed (which is hardly possible) I will personally return to you all the money.
We’re family, after all, I’d be ashamed not to. And if we do well, we’ll triple the sum returned to you, or give you a fair share of the profits, as you like. So, as you can see, it’s a no-lose situation – you’ll only win by helping us.
Are you game?Unfortunately, duty calls – Jane and Rod are here, with more good news, no doubt, so I will write more later on. I eagerly await your answer, and hope that you jump on the bandwagon with us – it would be great to have you as a partner. Give my regards to your family, and especially, to the twins.Sincerely.P.
S. Rod brought some real good news – his friend is willing to help us with some materials at a reduced price, if we buy them now! So, if you can, pitch in, and the long-term costs will be even more reduced! If we put in another 500, it’ll bring us a whopping 1000 dollars of profit later, a situation even better than I had hoped!