Fitbit walked, heart rate, quality of sleep, steps

Fitbit Charge 2 is a smartwatch
or activity trackers, wireless-enabled wearable technology devices that measure
data such as the number of steps walked, heart rate, quality of sleep, steps
climbed, and other personal metrics involved in fitness.

Produce by

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            In 2007, our founders, Eric and James, realized that sensors
and wireless technology had advanced to a point where they could bring amazing
experiences to fitness and health. They embarked on a journey to create a
wearable product that would change the way we move.

Characteristics,
Features, and Functions

Characteristics

            When it comes to reaching your fitness goals, steps are just
the beginning. Fitbit tracks every part of your day
including activity, exercise, food, weight and sleep
to help you fit, stay motivated, and see how small steps make a big impact.

Features

            The
feature of Fitbit Charge 2 consist of  PurePulse Heart Rate which track heart rate continuously on your wrist to
maximize workouts, better track calorie burn and get a clearer picture of your
health—all without an uncomfortable chest strap. Second, All-Day
Activity Tracking, a track steps, distance, calories burned, floors
climbed, active minutes & hourly activity with up to 5-day battery life.
Next, Reminders to Move to help you stay active
throughout the day, Charge 2 sends Reminders to Move that encourage you to take
250 steps every hour. Auto Sleep Tracking & Alarms
will automatically track your sleep duration and consistency. Then wake up peacefully with a silent alarm. The next feature, Sleep Stages is using heart
rate, Charge 2 shows your time in light, deep and REM sleep to help you
understand your sleep quality better. Multi-Sport Modes is track
specific exercises like running, weights or yoga to see your workout stats on
display. Next, Connected GPS will connect to
your phone’s GPS to see real-time run stats like pace and distance on your
wrist, and a map of your route post-workout. Next, SmartTrack
is Charge 2 automatically records
select exercises like hiking, biking, sports and more, so you get credit even
if you forget to log a workouts. Cardio Fitness Level,
Powered by PurePulse to get a better understanding of your fitness
level and see how you can improve over time with a personalized Cardio Fitness
Score. Guided Breathing Sessions: Find moments of calm throughout your day with
personalized breathing sessions based on your real-time heart rate. Call, Text & Calendar Alerts
is see call, text & calendar alerts on your wrist to keep your phone out of
sight and your goals in focus. And the last feature, Customizable
Clock Faces for choosing your clock display based on the stats you
want to see and the design that suits your taste.

Functions

            The functions of this Fitbit Charge 2 have a 6 Big Upgrades No
Longer Under Wraps.      First, Workout Pause
Function is stuck at a traffic light during your run? Just
press the button on the side of your tracker to pause any multi-sport exercise
mode. The screen will flash while your workout is on hold. When you’re ready to
resume, simply press the button again.         Next, Guided
Breathing Vibration Cues while in Relax mode, you can now close your
eyes    or look away from your tracker, a
light vibration will signal when you need to inhale and exhale during the
stress-busting guided breathing sessions. Try it during one of these unnecessarily annoying situations. Do Not Disturb Option you
now have the ability to turn notifications on or off directly from your Charge
2. There are two ways to do this. The first: While in the main clock face menu
on your device, press and hold down the side button. The second: Click the
side button until you come to the notification screen and then press and hold
down that same button to turn notifications on or off. The Following, Improved Heart
Rate Zone Display a new, more dynamic visualization makes it easier
to identify which heart rate zone (fat burn, cardio, or peak) you’re in during
an exercise session. This quick-glance gauge allows you to adjust your
intensity on the fly so you can complete every workout with precision. New to heart rate
training? Here’s a primer on how to work out with heart rate. On-Device Battery Life you’re
always on the go and Fitbit wants your tracker to be, too. That means no
unexpectedly drained batteries. Now you can see the percentage of battery life
you have left directly on your Charge 2 display. To add this screen to your
device, go to the Fitbit app and select Account. Tap on Charge 2 and then Menu
Items. You can then click the checkbox for Battery. You’ll need to sync your
device before this change takes effect. New Clock Face if
you want to make every second count, this new clock face—with the hours, minutes,
and seconds—will help. To add it to your device, open the account setting on
your Fitbit app, select Charge 2, and then “Clock Face.” You’ll find the new Seconds Ring option there. Select it
and then sync your device. And the plus 5 Stocking Stuffers in function have a Intuitive Intervals if you’ve set up and used your Charge 2 interval timer, you
know that your devices vibrates when it’s time to transition between intervals.
(If not, check out this interval timer primer.)  But now the dimmed
display screen will also light up, making it even easier to follow along.  Next, Workout Recaps That Last Longer on-screen exercise
summaries will now be available for one hour after your workout wraps up.
You’ll still be able to view your complete exercise history on your dashboard
whenever, wherever. Next, Smarter Notifications to
catch your eyes when you’ve got more than one unread notification, you’ll now
see a plus sign (+) indicator on your tracker display. Unknown
Caller ID callers are now identified as “unknown” if the number
doesn’t match a name in your contact list. And Message
Prioritization the sequence for text notifications has changed. Now
the message scrolls first, then the sender’s name. 

Technology
Ecosystem

            Regarding
the product, it is selected by applying the technology ecosystem model.
Technology ecosystem can help you in finding topic about Fitbit’s analysis of
all branches, from hardware, software up to organizational infrastructure,
social system or individual users. It helps you to understand and identified
advantages and disadvantages. Moreover, it can help you to decide about
products in use and top up businesses in the future. First, hardware in term of enabling we
talk about Fitbit charge2. It has many colors and special editions such as
black, plum, blue, teal on stainless steel for general and lavender on 22k rose
gold plated, Gunmetal black stainless steel for special edition. The device has
fashionable design and can adapt to your style by
designing it yourself. It can take you anywhere and anytime and has 4
collections for suit with your style and occasion such as Luxe leather
collection which      is soft and genuine
leather accessory bands. Also, it has a style of beautiful, casual and
comfortable. Special edition series consist of premium trackers feature,
classic band and beautiful beveled diamond texture. Sport collection is sporty
and stylish. Besides, it has ambassador like Dean Karnazes, Jens Voigt and Ryan
& Sara Hall. Classic collection is water-resistant accessory bands and
support in every activities from work to workout. This product has an advantage
about screen, it has big screen for easy tracking, OLED screen allows for
easily reading in the brightest sun and has long battery life. It lasted more
than 5 days on a single charge. But in term of limiting is not waterproof that
means you can’t take it for swimming. For long use, you should take it off when
showering but assure that it can withstand hand washing and water spraying. And
it has no camera so it does not take a photo or scan QR code.

Next, software in term of enabling
has function aspire pulse heart rate that it can track your heart rate
continuously all day, multi-sport tracking & connected GPS, cardio fitness
level, guided breathing sessions and call, text & calendar alerts.
Moreover, it has auto sleep tracking & sleep stages, Smarttrack (Auto
exercise recognition) and Reminders to move. But in term of limit is when
you received any messages or calls. You will not be able to reply at the
support because it can’t support. It has no GPS control in Fitbit charge 2 but
it can connect to GPS on your phone. Finally, because it has more function that
it may cause confusion to customer.

Afterwards, organizational infrastructure
in term of enabling is American Company and its product from the same name so
people can easily access in known this company. Company has been established
for a long time and has been famous enormously. Especially, company has many
research studies before launching product to the consumer and they have a good
teamwork environment in process of work. But in term of limit, Company is
well-known activity
trackers, wireless-enabled
wearable technology devices. In addition
to, company’s motivating factor is when organization received idea about health
and more active life so it inspired them in building products that help
transform people’s lives. And people lives are charged so it is pressured to
company in product creation. But parts of inhibiting factors are company has
many competitors because this product is common in the market.

Another fact is social system in
term of enabling from political aspect, law allows using it. From health and
media system aspect, product compiles more function about these aspect in one,
thus it has benefitted for people and easy to use. For the limit from economic
aspect, because the product does not have enough functions or benefits so that
it may be lower than other companies. Motivating factor is considered as
good-looking, high-tech accessory and applying to use in exercises and fitness
purposes. But inhibiting factor in term of price is quite expensive and people
that lacked technological knowledge may find it difficult. In term of
individual users, people are adopting these Fitbit because it has no complexity
function and make people more aware about health and environment. But sometime
it has no social interaction between people. 

Target
group

The target group of ‘Fitbit charge
2′ have age ranges is 20-35 years old, who interested and satisfied of exercise
to take care yourself about health, body fit and physical fitness.

In innovation adaptors, first is innovators
for creating and developing the old product to new product. Second, early
adopters is fitness blogger by personal trainer and technology blogger will be
opinion leader to promote and telling information about product, what features
it have and how it work. Third, early majority is people who always workouts 4-5
day per week, so they want Fitbit charge 2 to control our health and make
physical fitness better. Forth, late majority this path for people who want to
start taking care of yourself about health, beginning with workouts 2-3 day per
week, tracking steps, distance, calories burned and tracks your sleep duration
and consistency. Before they will buy Fitbit charge 2, they will search
information about product it is good or not .And last one, laggard will be fat
people who don’t want to exercise they know it should to do, but they doesn’t.
They waiting for the time that they have inspiration to workouts.

5
Steps-process for individual (Innovation-decision process)

            The innovation-decision process is a process through
which an individual passes 5 steps to the adoption of an innovation including
knowledge, persuasion, decision, implementation, and confirmation. The product
of this project is Fitbit Charge 2 watch which is a Smartwatch using for
motivating you to achieve your health and fitness goals by tracking your
exercise, activity, sleep, breath, heart rate and more.

            Starting with knowledge
stage that an individual will find and know
about Fitbit Charge 2 watch existence then gain some understanding of product
information, such as what it is, its features, functions, price and so on then
the ways we do in this stage are introducing and informing
the product to target group by salesmen from the watch company as well as
advertising on social media which appropriate to the target group. The second
step is persuasion that the individual forms a favorable or unfavorable attitude toward the product
and perceives characteristics of it, so we offer and convince consumers to try
the watch. Some of them maybe accept to try it after that they will think about
advantage, compatibility, complexity and observability of the product then get some
aspects toward it. The next step is decision related       to the individual takes the concept of
the change after trying the watch and evaluates the advantages and
disadvantages of using this product then decides to buy or reject it. Passing
to the implementation stage, if target group decides to buy the watch, he/she will
utilizes
it then the target group also realizes and determines the usefulness
of the product.

            Finally, the last step
is confirmation involved in target group will seek reinforcement to the
decision choosing to adopt or reject the watch that the individuals who are
innovators and early adopters are more likely to positively confirm their
decision to adopt the product than later adopters then it will be a long-term
effect which he/she continues to use it or not.

 social Media

Twitter

            “Twitter”
is the way that you can communicate by short message with maximum of    280 characters called “tweet” that is
similar to sending SMS but are not just only sent between people
and it was published on the social network and all of you
followers will see your tweet immediately.

            Twitter
is one of the blogs or online diary but it is a small blog called “Micro Blog”
which is a unique way of the new generation who likes to read something short
and fast but there is a growing
minority of tweeters who send out some really useful content. And that’s the
real value of Twitter: it provides a stream of quick updates from friends,
families, scholars, news journalists, and experts. It empowers people to become
amateur journalists of life, describing and sharing something that they found interesting about
their days. Twitter is also popular
to spread major political situation or huge crisis such as
Haiti earthquake and have a lot of people followed and
sent a report to the situation.

            Today,
the media around the world have recognized that Twitter has changed the way
profession works about communication. Because social media likes Twitter can makes
anyone be a news source or newsreader anywhere and anytime.

            Thousands of people advertised their recruiting services,
their consulting businesses, their retail stores by using Twitter. And it does
work. The modern internet-savvy user is tired of a television advertisement.
People today prefer advertising that is faster, less intrusive, and can be
turned on or off at will… and Twitter is exactly that. If you learn how the
nuances of tweeting work, you can get good advertising results by using
Twitter.

Instagram

            “Instagram”
is a social networking app made for sharing photos and videos from a smartphone. When you post a photo or video on Instagram, it will be
displayed on your profile. Other users who followed you will see your posts in
their own feed. Likewise, you’ll see posts from other users whom you choose to
follow.

            Instagram has come a long way since
its early days in terms of posting options. When it first launched in 2010, Instagram rapidly gained popularity, with one
million registered users in two months, 10 million in a year, the
Instagram Stories functionality has over 250 million active users.
Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock.
The popularity of Instagram has resulted in widespread community engagement,
including dedicated “trends”, in which users post specific
types of photos on specific days of the week with a hashtag representing a
common theme. However, the company has been the subject of criticism, most notably for policy and interface changes,
allegations of censorship, and illegal or improper content uploaded by users.

Search Engine Optimization (SEO)

            It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results on search engines. All major
search engines such as Google, Bing and Yahoo have primary
search results, where webpages and other content such as videos or local listings
are shown and ranked based on what the search engine considers most relevant to
users. Payment isn’t involved, as it is with paid search ads.

            No single SEO factor will guaranteed search engine
rankings. Having a great HTML title won’t help if a page has low-quality
content. Having many links won’t help if they are all low in quality. Having
several positive factors can increase the odds of success, while the presence
of negative factors can worsen those odds.

            Search engines want people to perform SEO because it can
help improve their search results. Search engines provide help in the form of
guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deemed as “spam” or
“black hat,” which could result in your pages receiving a ranking penalty, or
worse, being banned from the search engines entirely.

Characteristics, Features and Functions

First of all, we all know Twitter
is one of the most popular social network that people tends to use in this
moment by using your username and password to log in to your account but we use
it to spread our Fitbit Charge 2 to people who use twitter, the characteristic
of it is a social networking
and micro blog service that allows you to answer the question by sending short
text messages 280 characters in length, called “tweets”, to your
friends, or ” followers.” You can also share other tweets from
other users who you follows it’s called 
“retweets” you can share information with
people that you couldn’t normally exchange email or IM messages Twitter has
many uses for both personal and business use. It’s a great way to keep in touch
with your friends and quickly broadcast information. For business, Twitter can
be used to broadcast your company’s latest news and blog posts, interact with
your customers, or to enable easy internal collaboration and group
communication. Today, Twitter can post many contents like GIFs , Videos ,
Pictures or event using a live streaming passing application  called ” Periscope “. You can use hashtag to classified your information to be easy to search and make it
popular on Twitter. Harassment and Cyberbullying are big troubles in many
social network but Twitter has a feature that you can use to block or mute
someone who use a bad word by Anti-Harassment and Cyberbullying Features policy to prevent a social crime so that’s why we use twitter
to be a one of our social tools to publish our product “Fitbit Charge 2 ”

Second, our next tool is Instagram.
Instagram is an application that
allows users to share pictures, users would be able to upload up to ten
pictures or videos to one post and videos either publicly, or privately by
using your account. Users can upload photographs and short videos, follow other
users’ feeds and geotag images
with the name of a location, connect their Instagram account to other social
networking sites, enabling them to share uploaded photos to those sites. Users who follow each other can send private messages
with photos and videos. Next one is very popular in Instagram “Instagram story”
it is an image uploaded to a user’s story expired after 24 hours. The media
noted the feature’s similarities to Snapchat. Instagram Stories allowing users to
broadcast themselves live with the video disappearing immediately after ending.
As you can see there are many features and functions that can be used to be a
channel of advertising, many of entrepreneur use Instagram
to post they product and service. Not only the hashtags can be found when you
search in Instagram but also a popular post that have  many viewers and like then you can look to
others profile, picture, video and Instagram story that’s a good way to be seen
by many people. Last, we make a
decision to use a Search engine optimization or SEO. SEO is the process of affecting the online visibility of
a website or a web page in a web search engine’s
unpaid by using a “Keyword” of searching. As
an Internet marketing the more we get audience and the less we paid
for it is good for us we considered that using this tool are more likely to be
found by consumer when they use a search engine to search what they want to
know. We will use a wide keyword to make our Product information found by
customer. SEO can be compare with a worker that have ability to work for you 24
hours a day , 7 days per week, and 365 days per year but we don’t have to pay
money for it to make it work for you , you just set up it with a keyword and
targeting them to be us.

In conclusion ,
our decision to use these tools because they can be an opportunity to make good
images for your company and your product by pay nothing like the word “less is
more” use tools to work for you not to pay for it to work. 

Process

            In
this part, there is concern with how to use or apply social media tools for the
stage of our customers. The main social media tools we use are Instagram,
Twitter and search engine optimization (SEO) then the process includes

1. Find an target avatar of our
product (Fitbit Charge 2 watch)       

            The
target avatar is Thunchanok Ritnaka
(Bebe) – an famous actress and fitness influencer, she like exercise and has a
good shape.

2. Give the watch to the avatar then
he/she will use it

3. Let the avatar promote it on
his/her social media (Instagram and Twitter)

            –
On Instagram, He/She will post photos and stories when using it.

            –
On Twitter, He/She will post opinion, reviews, tutorials, photos of it.

(always write hashtags of the product:
#fitbitcharge2, #fitbitwatch and #healthywithfitbit)

4. Making advertising videos and
photos of the watch

5. Paying for promoting on Instagram
and Twitter

6. Paying for advertising on SEO
(Google Adwords) when people/customers search some words related to watch and
our target avatar, it may appear our product’s website on the top of the
searching results on Google then people tend to look and click to that website

7. Offering consumers to try using our
watch via virtual reality (VR) in watch stores than let them post and share
about their opinion and also photo on social media

8. Based on our campaign, Fitbit
Charge 2 discovers Bangkok that is a campaign promoting the attractive places
of Bangkok by using the watch to check points and earn rewards as well. When
people go to some attractive places, let them take photo and share with
hashtags on social media

(hashtags of the campaign:
#fitbitdiscoversbkk and #fitbitxbkk)

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