HISTORYAdidas is a multinational company and it was founded,and its head office is located Herzogenaurach which is in Germany, the companydesigns and manufactures various commodities like shoes, clothing andaccessories and said to be the largest sportswear manufacturer in Europe andthe second largest in the world after Nike, which is its rival company.Adolf Dassler in his mother’s house started thecompany and was joined by his elder brother Rudolf later in 1924 under the nameDassler Brothers Shoe Factory. In 1949, due to the breakdown in therelationship between the brothers, Dassler created Adidas, and Rudolfestablished Puma, which became Adidas’ business rival.The three stripes logo by Adidas, which is used on thecompany’s clothing and shoe designs as a promotion logo – The branding ofAdidas was bought from Finnish sports company Karhu Sports which Dasslerdescribed Adidas as “The three stripes company” as the brandingbecome very successful. After the split up in relations between the two brothersin 1947 which led to the formation of new firm by Rudolf which he named Rudaand was derived from Rudolf Dassler which was later rebranded as Puma, andDassler formed his company on 18 August 1949, which was formally registered asAdidas AG, derive from Adi Dassler.
“All Day I Dream About Sports” is said tobe the acronym for Adidas, though it is a myth but in real, the name is formeddue to the combination of two words i.e. “Adi” (a nickname for Adolf)and “Das” (from “Dassler”).Puma and Adidas had become bitter business rivalryafter the split of Dassler Brothers Shoe Factory in 1947, and due to this eventhe town of Herzogenaurach was divided on the issue which lead to the nickname”the town of bent necks” and at that time people looked down to see whichshoes strangers were wearing. Even two football clubs of the towns were dividedas Adidas supported the ASV Herzogenaurach club, while Puma supported 1 FCHerzogenaurach. When an odd-jobber were called to Rudolf’s home, the used towear Adidas shoe deliberately so that Rudolf Dassler would tell them to go tothe basement and pick out a pair of Pumas shoe for free. PRODUCTPROFILEAPPARELA wide range of clothing items is sold by Adidasranging from tracks, t-shirts, leggings, socks, jackets, hoodies, etc.Franz Beckenbauer tracksuit was the firstAdidas item of apparel created in 1967.
The largest manufacturer of sports brasin Europe is Adidas, and is also the second largest manufacturer in the world. SPORTSWEARAND SPORTS EQUIPMENTSA wide range of sportwear required in different sportslike cricket, basketball, football, tennis, skateboarding, khabaddi is alsomanufactured by Adidas. Moreover, adidas also manufactures sports equipmentlike cricket bat, football and has been official supplier of the match ball inFIFA world cup.
Since different sports games require different outfitsand so a wide range of different shoes are also manufactured by Adidas likeboots worn by football players, running shoes for athlete, shoe worn by cricketplayers, tennis players, etc.Sports equipment of golf are also manufacture byAdidas under the sub-head ‘Adidas Golf’.ACCESORIESAdidas manufactures accessories for both men and womenranging from watches, eyewear, bags, baseball caps, and socks.
As well, Adidas alsohas a branded range of male and female deodorants, perfumes, aftershave andlotions. Mobile accessories also manufacture by Adidas.