How would you feel if you knew that you were being manipulated on a daily basis,without even being aware of it? In our world today, we are surrounded by variousdifferent advertisements. Whether they are in the magazines we look at daily, or evenon TV, as well as different social media platforms. We live in a little bubble wherewe are constantly surrounded by different influential platforms; the most significantone being advertisements.
Over many years, various companies have gone through different techniques figuringout, which technique is more effective when it comes to selling a product to theircustomers. Through decades, advertisements have grown at a vast pace. This isshown through the comparison of advertisements in the 20s with advertisementstoday.
Advertisements in the 1920s focused on society and culture, whilst nowadaysit is more about controlling consumer-buying behavior through manipulation.(Lowery, 2013)2.Methodology:In this paper, qualitative research, through various literature pieces as well as differentonline articles and websites, was used to give you an insight on various aspects ofadvertising and the effect that come with it. The qualitative research is separated intovarious subparts starting with the origin of the topic, which is how our brain processesinformation as well as how it is organized in relation to different methods. The bodytherefore consists of subtopics of the brain, for instance how the human brainacknowledges colours in reference to a study conducted by researchers at theUniversity of Missouri-Columbia, which claim that us humans link specific coloursthat are present to specific brand logos and how we feel about the brand. As well asadvertisements and the emotions that are evoke and how these emotions influence ourconsumer buying behavior.
In contrast to these thoughts, different approaches toadvertising are discussed giving a greater insight to the advantages and disadvantages,as well as the different tests that were conducted to obtain the according results.