In the last 30 years, humanity has made a breakthrough in technology andcommunication. And this has led to the fact that social media and communicationtechnology are growing rapidly throughout the world, and at the moment hasbecome a part of our lives.Achievements in the technology sphere continue to change all aspects ofsocial media platforms and have become key tools in the evolution of lifestyleand communication. Social media is the satisficed communications channelsdedicated to community-based compound, interaction, the creation and sharing ofinformation, while this media is based on technological items (Definition,WhatIs.com, September 2016). Today there are a lot of types of media platformssuch as Facebook, VK, WhatsApp, Viber, Gmail, Bitcoin and others, which aredivided into several groups via their targets of consumer usage. But the mainfeature of all of them is spreading information.There are some positive and negative aspects oftechnology and social networking that have a great impact on human life.
Theseare advantages of interactive multimedia. Firstly, social network services canhelp with a variety of things such as seeking a new job, finding romance,locating assistance, receiving support from like-minded individuals, making orreceiving career or personal advice, sharing political beliefs and accessingnews in real time. It offers more convenience: it is quicker and simpler tocontact people over the long distance. Secondly, social media is a stage wherepeople can work efficiently and make money. Recent studies at the University ofWisconsin have determined that people working at home remotely, are much moreproductive than those who are in offices (Neff Consulting, 22 November 2010).
The reason for the effectiveness of remote work is the low level of stress,moreover, working remotely, a person feels calmer and freer, independentlyregulating his rhythm of work. Thirdly, via mobile communication, access hasbeen learned remotely and to receive all the necessary resources forself-development. Distance education allows you to become the owner of newknowledge and expand the range of professional competencies without additionalefforts. For instance, nearly three million students currently enrolled infully online degree programs and six million taking at least one online courseas part of their degree program. In addition, there are a lot of fields such asbusiness, advertising, marketing using social networking websites (MaryanneGaitho, December 13, 2017).Development of digital technologies and media has ledto the spread of cyberbullying, hacking, stalking and other privacy concerns.Cyberbullying is bullying that takes place communication technology like cellphones, computers and can occur through social media where people can view. Itincludes sending, posting, or sharing personal or private information aboutsomeone else causing abjection or confusion.
For example, cyber-bullying hasspread broadly among young people, teenagers, with 42% reporting that they havebeen victims, according to a 2010 CBS News report (Brian Jung). The seconddrawback is the harmful impact on the health of residents. Due to this, thereare various diseases of the eyes and back such as osteochondrosis andscoliosis, hyperopia (farsightedness) and myopia (short-sightedness).From mypoint of view, communication has improved greatly by emerging and continualgrowth of social media.
Social media has evolved communication to new heights.The simplicity of access makes it very valuable to everyone from pastors topoliticians. As communication technology evolves, social networking media willimprove and continue to soar to new heights. The positive impact oncommunication and education definitely overcomes the negative and makes it veryhelpful. Definition, WhatIs.com, (September 2016)Definitionfrom WhatIs.com – http://whatis.techtarget.com/definition/social-media NeffConsulting, (22 November, 2010)http://education-108.com/mba-news/%D0%A0%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D1%82%D1%8C_%D0%B4%D0%B8%D1%81%D1%82%D0%B0%D0%BD%D1%86%D0%B8%D0%BE%D0%BD%D0%BD%D0%BE_%D0%B2%D1%8B%D0%B3%D0%BE%D0%B4%D0%BD%D0%B5%D0%B9 Maryanne Gaitho, (December13, 2017)https://www.simplilearn.com/real-impact-social-media-articleBrian Jung (January 23, 2018)http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.html