In offering discount in a seasonal event for

In an organization Operations management
is something essential in the business function and the responsibility of
managing the process of production of goods and services is the main role of
it. And to clarify more we can say the following actions in the organization
mainly taking by the operation management team like; creating plans, organizing
duties, coordinating with other department, and controlling whatever resources
needed to produce a company’s goods and services. And due to it; managing people,
equipment which is needed, required technology, gathering information, and all
the other resources needed in the production of goods and services it goes also
under operation management as well. Operations management is the central core
function of every company. And” its play an enormous role in taking actions in
the company such Most of the costs of producing
goods or services are directly related to the costs of acquiring
resources, transforming them or delivering them to customers” (Kotler,
2000). in the private sector as well reducing costs through efficient
operations management could be happen and that makes them a critical
competitive in not-for-profit sector, the ability to manage costs is no
less important. Moreover, Customers need fault or error free products, services
that fulfill to their needs, and punctuality in delivery, and priced
competitively. Product price, flexibility, speed and quality those are
objectives of operations function. Satisfying the customers is the most
important target of Operations Management.

On the other hand, marketing
main reasonability is toward sales, looking after customer demand, and
understanding customer requires and needs. Consider a car company such as Toyota.
The marketing function department of Toyota is responsible for promoting new cars
to target customers and bringing customer feedback to the organization.
Marketing is essentially the window to customers However, it is the operations
function that plans and coordinates all the resources needed to design,
produce, and deliver the various vehicles to the regional markets, suppliers
showrooms, and other locations where needed. Without marketing operations,
there would be no products to sell to customers. In addition of vital role in promoting the business
and mission of an organization, it serves as the face of your company for
coordinating and producing all materials representing the business. “It is the
Marketing Department’s job to reach out to prospects, customers, investors
and/or the community, and create an overarching image that represents your
company in a positive light” (Kotler, 2000). Every organization seeks a
distinctive marketing mix. This is often referred to as the 4Ps. It involves
focusing on:

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·       
The first one is (product): the feature and benefit of
the product.

·       
The second one is the (place): where we have to sale the
product.

·       
Third is the (price): offering reasonable price and
noticing competitor prices as well.

·       
The last is (promotion) offering discount in a seasonal
event for example.

 

 

Management function and marketing
function both try to reach customer expectation by

Providing high quality product and
services and as result they gain profit and work to

Customers become satisfy in the end of
the day. But to look after the quality managers

They should know what quality is: Quality defined by different authors
there are many.

“Quality
can be defined broadly as superiority or excellence” ( Zeithaml, 1988) or Quality

Can be defined
broadly as superiority or excellence.

 

Satisfaction
can be defined as a post-purchase evaluation of a product or service given
pre-purchase expectations. Customer Satisfaction has been a central concept in
marketing literature and is an important goal of all business activities.
Today, companies face their toughest competition, because they move from a
product and sales philosophy to a marketing philosophy, which gives a company a
better chance of outperforming competition (Kotler, 2000).For marketers or
service providers, achieving customer satisfaction is important because it is
supposed to be an important motive of customer loyalty, repeated business (with
customer) and positive word of mouth (Bearden and Teel, 1983).

 

As
customer evaluates their level of satisfaction by experimenting the service
quality, satisfaction with services is related to conformation or
disconfirmation of expectations (Smith and Houston 1982).as a result; satisfied customers are more likely to
repeat buying products or services. They will also tend to say good things and
to recommend the product or service to others. On the other hand dissatisfied
customers respond differently. Dissatisfied customers may try to reduce the
dissonance by abandoning or returning the product.

 

 

For what
already we discussed above we can understand the importance of each business
function wither its marketing or operation management it is almost like a
system work which each part of the components in the system are important to run
and operate well as result in the end achieving the goal and the coordination
between business function well lead to more profit and customer satisfaction
basically operation management take care on production of goods and services
and how to manage the recourses of the organization but after the production it
is the marketing function who involve to find the potential customer and places
to introduce the product and to enhance the sale. In addition ,marketer
responsible to make their own research about customer satisfaction and
expectations and deliver the report to the operation manager and depend on the
given report they make the decisions regarding reducing the price , increasing
orders, lowering the cost , producing new product and how to fulfill customer
expectations. So it’s all about the teamwork and corporations between the two
business functions.

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