Internet marketing also known as online marketing is the process of advertising products and services as well as promoting brands over the internet. Through internet marketing, a company gets to meet its potential customers and create relationships to try to win them over.
The company-customer relationships determine how successful the company is in its marketing efforts.Internet Marketing Strategies.There are several online marketing strategies that can be applied depending on marketing goals and nature of a company. The following are some of the common marketing strategies.
1.Search Engine Optimization(SEO).This strategy involves optimization of websites to improve their ranking on the SERPs.
With SEO, company websites get more visitors when they search the products that the companies provide. Hence more customers.2.Email Marketing.This is a method where companies reach their customers via email. It is where customers subscribe for email messages that keep reminding them on the deals that come up in a company.3.Search Engine Marketing.
This is the process where website owners buy ads on search engine to help them attract quality traffic. This way, they get many potential customers to visit their sites. Some of the common ads bought include; Bing Ads and Google AdWords.4.Social Media Marketing.
This is the use of social media sites like Twitter, Facebook and YouTube to reach prospective customers. Most businesses are using social media to reach many customers and hence build their brand. The secret to a successful social media campaign is to have a great customer service response team and patience. Social media can also be used to promote business websites by using refferals.5. Content Marketing.Content Marketing involves writing engaging,quality and consistent content to an audience. Through this content the audience can be turned into customers.
The secret of this strategy is to understand your audience and writing what is relevant to them. This can be through maintaining an online blog and ebooks.6.Affiliate Marketing.
Sometimes people can promote products of others and as a result get paid for it. This is mostly in terms of commission and is usually done by bloggers.Benefits of Internet Marketing.Upon establishing the best strategies and complementing them, a business is bound to enjoy the benefits that come with. The following are some of the benefits of using Internet Marketing as a marketing tool.
1.Affordable.Online marketing is way inexpensive compared to offline marketing.
With a blog and some email subscriptions, one can have a successful marketing campaign unlike in offline marketing where you may need to rent a marketing space as well as hiring labor which is very expensive.2. Reaches a lot of people.By using online-marketing, marketers get to reach a wider customer base. This way, their products and services are known by many people. With strategies like SEO, there is a good chance of global reach for small business owners which would have been otherwise hard to achieve with offline marketing.
3.Convenience.Internet marketing is one of the most convenient marketing strategies due to its easy accessibility. Internet users can transact business from anywhere in the world in the shortest time and without having to move from one place to another. And so, the cost of transportation is done away with. Sellers can also respond to their customers needs in the shortest time possible.
4.Allows for personalization.With internet marketing, there is easy collection of consumer information. As customers buy products, their actions are captured by the companies websites. The companies use this history to customize marketing trends and personalize advertisements as well as promotional services for their customers.
With this customers can easily get the products they are looking for.5.Builds Relationships.Internet marketing has the highest customer retention ability due to the strong company-customer relationships that are built.
With the internet, companies can send follow up emails to thank customers and ask about the quality of their services as well as products and can easily satisfy disgruntled customers. Online-marketing also allows for easy interactions that makes customers feel valued and therefore create good relations.With these benefits, the success of businesses surely lies in internet marketing. As such., a business that runs on offline marketing has every reason to create an online presence. All a business has to do is complementing the different types of internet marketing-strategies and with no time the benefits will be forthcoming.