Introductionthis chapterpresents important of marketing, scope of marketing, core marketing concept, and summary and conclusions.Important or Value ofMarketingThe heart of anybusiness success depends on in its marketing. Marketing is an important part ofevery company or organization. Most aspectof any business depend on successful marketing.
Marketing are important part extends to society as a whole.Marketinghelps make possible profitableorganization, mutually interest, and voluntary exchanges between organizationand its customers. Marketing allows organizations to operate effectively bymeeting the needs of their customers. Marketingalso allows organizations to use its resources efficiently to meet its short-and long-term objectives. . In a similarway, it facilitates the improvement in existing products as firms (marketers)innovate to enhance their position inthe marketplace. Successful marketing strong demand for products and services,without marketing your potentialcustomers may not be aware of your business offerings and your business may notbe given the opportunity to growth and succeed. By marketing to promote product,service and firms afford business with achance of being enhance by future customers.
successful marketing allows firmsto further entirely engage in socially responsible activities. Firmssuccess often depends on marketing strategy. Operations, accounting, finance ,and other company functions will not really matter if there is not enoughdemand for goods and services so the organization can earn a profit. Making the rightdecisions is not always easy. Marketing managers must make major decisions suchas what a design and features into a new product, what prices to customers willcharge, where to sell goods and services, and how much to spend on sales oradvertising. Marketers must also do more detailed decisions such as the colorand new packaging .
The firms at greatest risk are those that un-succeed tocarefully keep an eye on their competitors, customers and to continuouslyimprove their value of goods and service.