The depth of an apple’s existence is an inspiring thought. It is a symbolic fruit, spread throughout humanity’s history in religion, the arts, and business. Why do we feel good when we see an apple? If you feel bad, this article may not be for you. The answer may seem obvious in describing its sweet flavour and association with good health. One may also note the aesthetically pleasing biological design. But there is something unusually deeper to an apple than what we see on the surface. For example, why did Steve Jobs choose “Apple” instead of “Pear” or “Grape” to name his computer company? And, why is New York City often referred to as “The Big Apple” and not “The Big Orange”? These alternative fruit have similar qualities to an apple, so there must be some deeper notions below the surface that we are not consciously aware of. Could it be the way an apple looks when we see one, or the emotions we feel when we think of the apple’s true identity at its core? What is its true identity? It is intriguing to ponder whether Steve Jobs actually thought about the apple’s philosophical identity prior to naming his company. The identity of an apple is very complex with many different stories to consider; but did Jobs actually know these stories? The average soul sees an apple for what it is; a delicious healthy fruit that grows on trees and has been featured in a few Hollywood movies – and if you’re lucky, one may bring up the forbidden fruit… Jobs was not akin to the average soul however. It is near common knowledge that the late founder of the world’s most valuable technology company, Apple, accredited the use of LSD and other recreational drugs as “one of the most important things” he ever did in his life. (Baer) He claimed recreational drug use opened his mind and fuelled his creative energy in the 1960s. So, would he simply name his company Apple off the cuff? I think not. To Jobs, the word apple spoke to him on a deeper level. What that level was, we will inevitably never know – but we can speculate what he was thinking.