The shift to digitaltechnology has definitely changed the media landscape drastically. The worldhas pretty much fully gone online, and many traditional media outlets arefeeling the pressure to keep up or disappear due to the accessibility throughour smart phones. In general, Social media is dominating media right now.
We no longerhave to wait to tune into an evening newscast to hear breaking stories. We cansimply open up our phones and instantly Google it. Everything is at ourfingertips. We can search pretty much any and all forms of news. In addition,social media platforms have made it so easy to live chat and connect with eachother on sites such as facebook, instragram, snapchat and more in real time.The possibilities are plentiful and therefore allow the every day person to receiverelevant information in real time. There are obviously cons that come with this online world. The mostimportant thing to note is the biased perspective you’re creating without evenrealizing.
Everything on our phones and computers are essentially tracked andsaved to create this perceived forecast for the user. The online controllersessentially weed out news and information they think the user would deemunattractive to “enhance” the online experience. This makes it so much easierfor people to create a political and social opinion that is perceived to be themajority but in actuality may not be. This type of filterization doesn’t allowan environment for discussion or debate, but rather one of intolerance. Inaddition, fake news is becoming dangerously common. News that is fragmented orbent creates ignorance and misunderstanding that can escalate differences andopposing views because there doesn’t seem to be a middle ground for anyone toreach.
Overall,there are both pros and cons to online shift. Technology and online platformsallow for instant access to breaking news as well as connections to thosearound you. Many people have optimized their use by making it their business tostay on top of the news and information in regards to news and informationbeing easily accessible online.
The controversial side of it however is thebiased perspectives it can create due to the ownership by big conglomerates aswell as it’s tailored to match a certain forecast that they believe you’ll findappealing which in essence keeps a lot of us unintentionally very biased. Ithink it’s important to keep in mind for anyone involved in the online world totread lightly and cautiously. Be mindful when active online, acknowledge thegood and bad of media and try to always remain a responsible user.