The case study puts light on the problemsthat was faced by the technology-based giant company Apple. The company was forced to buy thetrade mark for iPad from another company for US 60$ million dollars post thecourt ruled that the company is not admitted to use it in China. This allstarted when a China’s local company by the name Proview technology, a flatscreen manufacture, registered the trademarks for the iPads names in theEurope, Mexico, Thailand, Singapore between 2000 and 2004. In2006, A division of Proview technology agreed to sell the global trademark fora big amount, however due to that there were disputes which took placeregarding the deal included the rights to the trade mark in China, for whichApple took a legal action against which was put in favour of the Proview by theChinese court saying that Proview is the deserved owner of the iPad trade markin China.
So eventually Apple had to a whopping amount of US 60$ dollars to theproview technology in July 2012. So the moral of this case study tells us ifone is considering selling or making the product then one should consider theprotection against your brand in China The first thing is to check whether tocheck if anyone owns this trademark, if it is not being owned then one quicklyput it for the trademark protection. So therefore getting your trade markregistered is very important for your business. As a part of sanity check, onecan also take a legal advice from the professionals who are familiar with theChinese trade mark rules which can help you in searching the trade mark. Inthis case, your intellectual property lawyer can also help you in registeringyour trade mark in China straight from the trade mark office of China or fromthe Australia’s using the international protocol for trade mark registration. Inaddition, while working with the manufactures and the partners, one shouldprotect its trade mark. One must have legal agreements which will govern that howthe manufacturer will work with your trade mark.