The foremost and popularbrand in Canada is beer. One of the oldest and famous brewed beer in Canada isknown to be Molson Coors. The Molson and Coors were originally two differentlegal corporations. However, the merger of “the Colorado-based Adolph CoorsCompany” and “the Canadian brewer Molson Inc.
“, was positioned as the fifthlargest beer brewing company worldwide. The merger of both companies broughtthem to gain highest profits and status. The birth of Molson Inc., was in 1786and Adolph Coors in 1873. After the merger, the Coors and Molson families cametogether to run the new merger business called Molson Coors. The founder ofthis finest beer, Mr. John Molson brewed his first beer in 1959 on the banks ofthe St. Lawrence in Montreal.
v Exporting country: The Molson Coors is legallyinvolved in International Trade business and it exports the finest brewed beer fromCanada to 50 different countries like India, Japan, Australia, Newzland, UnitedKingdom and etc. The ability to market the goods to other countries is an honourand not a right as we should take into consideration the export legislation,basic elements of contract as well as follow the rules and regulations. MolsonCoors beers made various agreement to distribute their various brands indifferent zones of the world for example in UK and Japan in 2010 and inAustralia/NZ in 2013.Before exporting the beer todifferent parts of world. All Countries should keep up with rules andregulations to avoid the penalty. According to Canadian export regulations itmust include: Business number, Documents, Reporting goods, Exchangerate, Filling export declaration and Certificate of origin.1) The bilateral trade betweenIndia and Canada: Canada and India share a legal heritage,international trade law and common law, and in some respects both legal systemsare alike. In the exporting agreement with Molson Coors beers one of theobjective followed is the export control restriction, regulations andprohibiting goods.
The delivery of exports are not released until they arechecked by competent legal counsel and documentation process is done i.e.(commercial invoice, letters of credit, bills of exchange or invoices). Thiscontract made the initial investment of $35 million. In the End March of 2011 thesales was just under 27 million and it has a per capita consumption of justunder 1.5 litres.
The sale market in India for Molson beer grows at 12% CAGRand is estimated to grow to 50 million by 2020, putting it in the top 10 beermarkets globally. The bilateral contract between United States andCanada: Oneof the exporting contract done by Molson Coors beers is with United States i.e.with Heineken Company. Heineken& Molson Coors Brewing Company came togetherto sign the 10 years of legal exporting agreement (whereas Molson Coors will exportthe beer into the USA market and will sale out the Sol brand in the UnitedStates). To increase their sales and shares Molson beers company followed thelegal paper procedure through the Class A and Class B negotiable shares whichthey trade as their share capital in Molson Coors Canada Inc., which is anentirely owned subsidiary of the registrant.
With all of their operations inthe USA and Puerto Rico, which have projected total revenue of $6.6 billion. Theygenerated the revenue reserve of $500 million annually by the third year, thecompanies say. The company followed the GAAP act, and they did notinclude the gross sales of MillerCoors and it was reported that gross sales wasabout $7,725.
5 million net of excise taxes.