“FAA India was founded with the firm belief that there was a need for a means to market the vast and diverse craft traditions and thus help fulfill the need to provide and sustain rural employment. In the year 1958, John Bessel left New York only to be highly impressed with the Indian handloom textiles. He decided to exhibit this craft to the outside world.
This marked the birth of FAA India in 1960 , mainly as an export house so as to to provide employment to traditional artisans and to merge the best aspects of East-West tradition.The first Fabling retail outlet was opened in 1975 In Greater Slash, New Delhi. By the early eighties, FAA India had forayed Into the production of garments made from hand woven and hand block printed fabrics. FAA India started dealing in a wide range of durries ,upholstery fabrics, home linens, furniture, lights and lamps, stationary, pottery and cutlery. In 2004, their food products range and in 2006, they launched FAA India Sans- authentic body care products range. Recently, they have ventured into the Jewelry segment specializing in ethnic Jewelry.
However the major chunk of FAA Indian’s product range is textile based.Through this comparison, let us see the feasible options of raising funds for expansion. (A) Interest Coverage Ratio: * (B) Interest Cost as % of Sales * (c ) Profit Margin Ratio * In all the 3 parameters, it can be seen that Fabling is leading with respect to Pantaloons.
Core Competency : The core competency of Fabling lies in its constant strive to provide its customers with quality product which should reflect the unique and the rich Indian culture and traditions. As most of the customer base of Fabling are Repeat Customers, the only factor that Fabling tries to cash on is the quality of its products.To check the customer’s satisfaction level, it has introduced the concept of “Mystery Shopper Program”. These mystery shoppers are actually the higher personnel of Fabling who visit the shops frequently to check the behavior of the staff, ambiance of the stored the quality of apparel and other goods being sold. They give a detailed review to the higher authorities who then work towards the improvement of the facilities being provided.