What is Digital Marketing? 1 Digital Marketing is a way of selling and promoting anorganisation or business’ products or services using digital technologies, suchas the Internet, Billboards, and Mobile Phones, to the public or a targetedaudience.
Digital marketing is effective as it uses methods that allow theorganisation to interact with the public, and also allows them to identify whatis working for the organisation, and what isn’t, which would take place in realtime, and allow them to modify and improve their services, or methods. There are different tools available for Digital Marketing,each type is tailored to the target audience, and are methods to help promotethe organisation. These types include; Social Media, Email, Landing PageOptimisation, Search Engine Optimisation (SEO), Channels, Banners and Popup /Under’s.Social Media: 2Social Media types are useful as they help create arelationship between the organisation and the public, as it allows people tostay in contact and share relevant details.
Social media types are used indigital marketing for Publishing, Sharing, and Networking. Publishing: this consists of written word, sound, and image thatothers can read and have access to. Types of publishing include Blogging,Wikipedia, Photography and Music, and each Publisher tailors how they promoteand present each organisation for each target audience.
For example “fan fiction allows fans of popular filmsor books to write their own stories for their favourite characters and getfeedback from others”.Sharing includessharing things such as Music, Video, and Image files, from one individual toanother and this allows ideas to be shared and responses to take place.Networking is a way that organisations and the public can stay in contact witheach other. “For example, on LinkedIn, members can share CVs and otherinformation about their work skills.”Email: 2Email is a typeof electronic communication technology and is useful for organisations tocommunicate in different form through sending images, text etc.
to whoeverneeds it close to instantly. It’s useful for organisations and the public as itallows the organisation to send information or promote their business across arange of devices, from smartphones to computers. Landing PageOptimisation: 2There’re are 5 main types of Landing Page Optimisation, two of thesetypes involve experimenting, and can constantly change depending on visitorsfeedback and ratings/opinions. The other three of these types are modified to atarget audience through collecting and analysing data and using the appropriatepromotion method to either directly or indirectly catch the potentialcustomers’ attention. The first type of Landing page optimisation isAssociative content targeting, the second is Predictive content targeting, and thethird type is Consumer directed targeting. Associative content targeting: 2 & 3This type of targeting is usually made to be attractive, and involvescollecting data about the individual. After collecting data about the visitor,such as what type of area they live in, to then present deals or offers thatare in the local area through advertisements on other websites.
This type ofmarketing is useful to help increase the amount of visitors to theorganisations website (which helps promote it). This type of advertisementallows visitors to click on the image, and then visit the website, which givesthem more information about the organisation. Predictive content targeting: 2 & 3This type of targeting also involves collecting data about visitors, butthis type of landing page optimisation saves information about individuals,such as previous purchases for future reference, and this helps createsuggested things to buy and promotes more items within the organisation whichcould potentially benefit the visitor and lead to another purchase. Informationcollected may be kept as “cookies” on each visitors’ individual device, or somewebsites allow customers create accounts where they can keep their personalinformation safe and secure. Consumer directed targeting: This type of targeting is used in