Who How does Armani use his passion/desires in

Who is Armani?
Country of origin?

Armani began his career as a doctor
at the University of Bologna. He follows the Italian trend of “a doctor
and a lawyer in every family.”  He
later discovers that Medicine was not his passion after doing the mandatory
military service. In 1957, Armani got a job with a leading departmental store
in Italy, La Rinascente. Armani joined Nino Cerrutti in 1964; an important
Italian textile manufacturer that specialized in production men’s and women’s
clothing lines.

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Armani built an international
fashion house that remained a successful family business. Armani is famous for
his luxurious elegance timeless designs. Armani believed that quality was the
difference between style and fashion. This motivated him to build a successful
fashion empire that remains one of the best in the world.

What inspires

Most inspirational moments come
when people least expect. A book, a film or something as simple as the smile of
a child walking down the street may inspire a person. Armani sharply believes
in the spirit of Oriental art deco and these elements are reflected in his
various art pieces. He uses lacquer in specific prints and fabrics or finishes.
As a result of his art choice, he may design a dress made of shiny appearance
or a table which features a lacquer effect.

Armani’s inspiration comes from
many things from travel, films, art, architecture, books, photography and
principally from observing people’s behavior. He has developed a robust
aesthetic based on an idea of sophistication and timeless elegance, and this
aesthetic drives all his design work, whether he is creating a dress, a chair
or an apartment. Armani’s fashion inspires his home design and affects his work
both at home and his fashion empire.  He
has also kept up with the times, adjusted new techniques and forms of
communication paying close attention to reality, which stimulates and inspires
his fashion work.

How does Armani
use his passion/desires in his work?

Armani’s idea of style and taste
has not changed from the time he started his fashion empire forty years go. His
style reflects a sincere appreciation for everything that is simple and linear.
This goes along with the desire to keep up with the times.

How did he get started in fashion?

In 1957 Armani went to work for
Italy’s leading department store, La Rinascente, as a window dresser and buyer.
In 1964, Armani worked for a company called Nino Cerrutti, an Italian textile
manufacturer who also produced men’s and women’s clothing lines. He was
promoted to a seller for the menswear department; in this position, he gained
vast experience in the sales and marketing aspect of the fashion industry

In 1974 marked the creation of
first Giorgio Armani menswear collection. Armani launched his first Women’s
line in 1975 with the help of Galeotti. By the end of the 1990s, the brand had
over 200 stores worldwide, selling his other fashion lines: Emporio Armani,
Armani Exchange, Armani Jeans, Armani Exchange A/X, and Armani Collezioni with
annual sales of $2 billion

In 2005, he launched Armani Privé.  It included a collection of luxurious evening
and day wear in fluid, unique fabrics. Furthermore, Armani invested in fine
jewelry, accessories, and fragrances. 
These items were exquisite and made using best quality materials.


About Claudio

Born in 1954, Claudio Silvestrin
studied under A.G. Fronzoni in Milan and at the Architectural Association in
London. Silvestrin is known for his minimalist, thoughtful, and elegance
architectural works. Silvestrin has designed 27 Giorgio Armani stores
worldwide, the first in Paris in 1999 and the most recent in Sloane Street London
in 2003.


Who is Prada

She was born in 1974 in the city of
Milan. Miuccia Prada is an experienced Italian fashionist, best known for her
exemplary label Prada and its secondary line Miu Miu.She studied a political
course at the University of Milan.After completion of her degree from Milan
University.  Miuccia studied mime arts
for six years between late 1960’s and early 1970’s. After gaining experience,
she entered into her family businesses that dealt with expensive leather goods
with the support of Patrizio Bertelli. Her grandfather Mario Prada had started
the company in 1913. The company manufactured a variety of products including;
hand-tooled suitcase, handbags, and steamer trunks. These products were
favorite among patrician clients and were endorsed by the Italian royal family.
In 1993, she launched her secondary line, Miu Miu, and began a Men’s clothing
line. A few years later, Prada opened a women’s ready to wear chain, and the
company evolved into the powerhouse it is today. Despite the beauty of Prada’s
designs, she says she is most inspired by “ugliness.”Prada is known
for disregarding the rest of the fashion industry. She sticks to her designs
and doesn’t follow trends.

How does Prada
use his passion/desires in his work?

Prada designs often look with sophisticated
elegance, including minimal, simple lines and luxurious fabrics.

Who is Rem
Koolhaas? Country of origin?

Rem Koolhaas was born Nov.17, 1944,
Rotterdam, Netherlands. His buildings and writings embraced the energy of
modernity. Koolhaas had previously worked in the journalism industry before
joining architecture. Changing his focus to design, from 1968 to 1972, he
studied at Architectural Association in London, and from 1972 to 1975. He also
studied at Cornell University in Ithaca, New York. In 1975 he founded the
office of metropolitan architecture

How does Rem
Koolhaas use his passion/desires in his work?

What inspires
Rem Koolhaas?

Rem Koolhaas is inspired by chance
to mesh gears with a client during his architectural work. He believes that the
whole point of architecture is engaging with others and exchanging ideas.


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